Voted “Best Century Ride” by Black Diamond Sports and Vermont Sports Magazine
Doubled participation in this charitable cycling event and tripled donations in three years.
750 cyclists, over 100 volunteers
The largest charity cycling event in Vermont
Responsible for all aspects of the event including:
Recruiting/managing sponsors
Recruiting/managing volunteers
Branding event
Marketing/promotion of event: social media, posters, advertising, direct mail
Managing all vendors including food, sanitation, water delivery, vehicle support, venues for start/finish and 5 water stops
Sourcing and managing swag and logo-wear products for sale at event
Marketing campaign for fundraising
Database/software management
Logistics of ride including course support for 25 paraplegics and quadriplegics on handcycles.
“You’ve got this bike ride completely dialed in: the route was perfect, the rest stops were well organized, and the route signage was excellent. Susan and Betsy were both extremely responsive and helpful when I had questions.”
